14. Branding is not just advertising... it is production. It is the dissemination of the idea of the corporation such as Disney building a town called Celebration Florida. They are selling the living embodiment of what the Disney brand is supposed to represent.
14. Branding is not just advertising... it is production. It is the dissemination of the idea of the corporation such as Disney building a town called Celebration Florida. They are selling the living embodiment of what the Disney brand is supposed to represent. Show Less >>
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